In this last week’s readings I found Mohan Dutta’s, “Theoretical Approaches to Entertainment Education Campaigns: A Subaltern Critique”, the most interesting. He explains how the entertainment education (E-E) programs ideally contribute to the social change in developing countries by directing it in a way. Entertainment education is when educational content is incorporated to entertainment programs through radio, television, records, video and theatre. Dutta mentions that many E-E campaigns have been used for healthcare purposes, to promote family planning, HIV/AIDS prevention and control, and gender equity.
Dutta’s main point is that these programs are not successful because they are not implemented to help the marginalized population of developing countries, in the end they contribute to maintaining the status quo and the power of the elites. For example, agencies like the USAID that has funded many E-E programs, have ulterior motives in doing so and do not have a clear transparent reason to actually help these countries. The way these programs are developed and implemented it only reaches the elite population of underdeveloped countries and not the people that actually have the need. This is why Dutta proposes a subaltern view to E-E programs, for as to let the grassroots population have an active participation and say in the programs that should be implemented and what needs it should fulfill.
Most of the current entertainment education campaigns do not meet the needs and basic necessities needed by the marginalized populations, the agencies who fund the programs just have their own goal in mind. This situation is sad, because they are not helping the development of these countries. The peripheral countries continue to be in the periphery while the core countries continue to exert their control.